Text Message Marketing Proves to be a Powerful Marketing Tool
The world is becoming more and more mobile. Ten years ago the way to market was by email. Today it's by text message. Most people carry mobile phones. Every day more than 3 billion text messages get sent and that number is only going to go higher. A company that isn't using text message marketing isn't taking advantage of all the tools available to them.
One of the benefits to using text messaging is that it is easy to use. The easiest way is that you have a short code. A short code is a 5-6 number code that is unique to your business. It's like a phone number. You choose a word that has something to do with your business, a diner might choose the word BURGER, and then you get your number. You put in all your ads to text BURGER to 123456 for exclusive deals and information. Every customer who texts your word to your short code gets enrolled into your database. You can then use that database to send out a mass text to let everyone know your specials. You can also use a long code, but the short codes are easier to use.
Businesses who use this kind of text message marketing see direct correlation between increased business and their messages. One company reports that he sends out a text message a little while before lunch and his lunch hour is busier those days. One reason that this works so well is that there is so little spam on text messages so people don't discard texts without reading them. Plus, the enrollment is completely voluntary, the customer does it themselves. They see a benefit to them.
There are several companies that offer help with text message marketing. They can help you set up your databases and make sending out text messages very easy. They can give you the best recommendations on what style code to use and show you ways to advertise your code word.
Sending text messages is a quick and easy way to reach your customers. Most people have a cell phone and keep the phone with them and on all the time. Marketing done by text messaging gets your message out to the maximum amount of people for the lowest cost.