WHY TEXT MESSAGE MARKETING WORKS!
Text message marketing offers a number of advantages to marketers:
Text messages can reach anyone, anytime, anywhere
200+ million Americans carry mobile phones over and many people keep their cell phones with them 24 hours a day. Text messages are typically read within an average of 15 minutes after receipt and responded to within 60 minutes.
Text message usage is far-reaching and still growing tremendously
In the U.S. alone, roughly 300 billion text messages were sent in 2007. As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls per month. The number of calls has remained somewhat steady, but the number of text messages is up 450% over just two years prior.
Response rates to text message campaigns are very high compared to email
Email marketing has been adversely impacted by the overwhelming prominence of spam, but over 90% of all text messages are actually read by their recipients. Mobile marketing is overseen by a variety of organizations and individual mobile phone service carriers. All of these parties are committed to protecting consumers from mobile spam and ensuring that promotional text messages are only delivered to customers who requested them.
Text message marketing is targeted
The one-to-one nature of text messaging makes it an optimal method for learning more about your customers. Over time, you will learn more about your customers’ interests and behaviors and will be able to personalize messages and target campaigns to ensure that you’re always delivering the right messages to the right customers at the right time.
Text message marketing is affordable
The costs of text message marketing are tiny when compared with most traditional media or even search engine marketing. Many companies will see a return on their investment within 3 months. Businesses of almost any size can afford to launch a mobile marketing channel.
